IHMRI is an umbrella organisation under which a range of health and medical research activities take place. The 'umbrella' is not only a powerful symbol, but a unique promise that represents the brand attributes, which are drawn from the strategic plan. Butler Creative was required to refine and finalise the Brand Guidelines inline with the University of Wollongong's new branding. A comprehensive style guide, subtier logos, stationery, fliers, newsletter and advertisement templates were developed. BC also design the Annual Report each year.